Shake Shack opening second outlet in Neil Road in 2020

(Top) Shake Shack's current outlet at Jewel Changi Airport. (Bottom) The location of the second outlet at 89 Neil Road, which used to be a factory producing Tiger Balm. PHOTOS: ST FILE, SCREENGRAB FROM GOOGLE MAPS
Night view facade of Shake Shack's second outlet in Neil Road. PHOTO: SHAKE SHACK SINGAPORE
Night view facade of Shake Shack's second outlet in Neil Road. PHOTO: SHAKE SHACK SINGAPORE

SINGAPORE - No need to head to Jewel Changi Airport to get your Shake Shack burger fix.

The famous New York burger brand announced on Dec 4 in a press release that it is opening its second outlet in the first quarter of 2020 at 89 Neil Road.

The stand-alone building used to be the Eng Aun Tong factory, which produced Singapore's Tiger Balm for close to 50 years.

To complement the culturally rich neighbourhood of Tanjong Pagar, the "design-driven Shack" has partnered with local artist Samantha Lo. She will design the hoarding artwork, which mixes Shake Shack's icons with traditional Peranakan patterns.

As for the menu, expect the brand's iconic burgers, Shack-cago Dogs and fries, along with milkshakes and Shackmeister Ale.

The first outlet opened in April at Jewel Changi Airport to much fanfare and snaking queues.

Its entrance into Singapore is with South Korea-based global food company SPC Group, which operates the Paris Baguette bakery chain.

The brand's expansion in Singapore is in line with what its culinary director Mark Rosati told The Straits Times during Shake Shack's debut here - that it plans to open 10 outlets in the Republic in the coming years.

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