Foodie Confidential: Cedele founder Yeap Cheng Guat is inspired by her customers

Ms Yeap Cheng Guat, founder of home-grown bakery and cafe chain Cedele, opened her first bakery in 1997. ST PHOTO: JEREMY KWAN
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Who: Ms Yeap Cheng Guat, 56, founder of home-grown bakery and cafe chain Cedele.

The Malaysian-born Singapore permanent resident moved here from Perak in 1991 and used to work in consumer goods marketing and brand management.

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