Famous hotpot chain Little Sheep to open in Singapore under No Signboard Holdings

Under the agreement, No Signboard Holdings will launch one Little Sheep hotpot restaurant a year within the first five years.
Under the agreement, No Signboard Holdings will launch one Little Sheep hotpot restaurant a year within the first five years. PHOTO: BLOOMBERG

SINGAPORE - Famous hotpot chain Little Sheep (Xiao Fei Yang) will be opening in Singapore, under a franchise agreement between Little Sheep Hong Kong Holdings and No Signboard Holdings, known for its No Signboard Seafood brand of restaurants.

The agreement is for a term of 10 years, and No Signboard Holdings will launch one restaurant a year within the first five years.

Little Sheep was founded in 1999 in Baotou, Inner Mongolia, China, and has more than 280 restaurants in China, Hong Kong, Taiwan, the United States, Japan and Canada.

The popular chain adds to the buoyant hotpot scene in Singapore, where brands such as Hai Di Lao, Beauty In A Pot and Spice World Hotpot (Xiang Tian Xia) are drawing crowds.

Earlier this week, No Signboard Holdings, under its wholly-owned subsidiary Tao Brewery, acquired the remaining 20 per cent stake in Danish Breweries. It had acquired 80 per cent of the brewery, known for its Draft Denmark beer, last year. No Signboard plans to expand distribution of the beer in Singapore.