Nov 11 Singles Day sale steals hearts as Singapore's biggest shopping event

Mr Kenneth Koh, 25, poses for a picture with some of his past purchases at his office at Keppel Towers 2, on Nov 7, 2019.
Mr Kenneth Koh, 25, poses for a picture with some of his past purchases at his office at Keppel Towers 2, on Nov 7, 2019.PHOTO: MARCELLIN LOPEZ

SINGAPORE - What started as a joke about retail therapy mending lonely hearts has turned into a multibillion-dollar shopping event.

In Singapore, the annual Singles Day sales on Nov 11 has been winning the hearts of savvy shoppers.

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