SINGAPORE - What started as a joke about retail therapy mending lonely hearts has turned into a multibillion-dollar shopping event.
In Singapore, the annual Singles Day sales on Nov 11 has been winning the hearts of savvy shoppers.
Already a subscriber? Log in
Get exclusive reports and insights with more than 500 subscriber-only articles every month
ST app access on 1 mobile device
All subscriber-only content on ST app and straitstimes.com
Easy access any time via ST app on 1 mobile device
E-paper with 2-week archive so you won't miss out on content that matters to you
Join ST's Telegram channel and get the latest breaking news delivered to you.
Read 3 articles and stand to win rewards
Spin the wheel now