Nov 11 Singles Day sale steals hearts as Singapore's biggest shopping event

Mr Kenneth Koh, 25, poses for a picture with some of his past purchases at his office at Keppel Towers 2, on Nov 7, 2019.
Mr Kenneth Koh, 25, poses for a picture with some of his past purchases at his office at Keppel Towers 2, on Nov 7, 2019.PHOTO: MARCELLIN LOPEZ

SINGAPORE - What started as a joke about retail therapy mending lonely hearts has turned into a multibillion-dollar shopping event.

In Singapore, the annual Singles Day sales on Nov 11 has been winning the hearts of savvy shoppers.

Please or to continue reading the full article.

Get unlimited access to all stories at $0.99/month

  • Latest headlines and exclusive stories
  • In-depth analyses and award-winning multimedia content
  • Get access to all with our no-contract promotional package at only $0.99/month for the first 3 months*

*Terms and conditions apply.