Proudly local, female-fronted brands The Wedding Atelier and Choo Yilin set sight on expansion

Local jade jewellery designer Choo Yilin (left) and bespoke wedding planning company The Wedding Atelier founder Lelian Chew.
Local jade jewellery designer Choo Yilin (left) and bespoke wedding planning company The Wedding Atelier founder Lelian Chew.PHOTOS: CHONG JUN LIANG, COURTESY OF LELIAN CHEW

SINGAPORE - For many home-grown brands, longevity is a tricky hurdle to cross.

Not for Singaporean entrepreneurs Lelian Chew, founder of wedding planning company The Wedding Atelier, and Choo Yilin, of jewellery label Choo Yilin.

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