Proudly local, female-fronted brands The Wedding Atelier and Choo Yilin set sight on expansion

Local jade jewellery designer Choo Yilin (left) and bespoke wedding planning company The Wedding Atelier founder Lelian Chew. PHOTOS: CHONG JUN LIANG, COURTESY OF LELIAN CHEW
New: Gift this subscriber-only story to your friends and family

SINGAPORE - For many home-grown brands, longevity is a tricky hurdle to cross.

Not for Singaporean entrepreneurs Lelian Chew, founder of wedding planning company The Wedding Atelier, and Choo Yilin, of jewellery label Choo Yilin.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.