Not just a school shoe maker: Bata steps up its game with new smart offerings in Singapore

Dancers presenting Bata's latest collections at the shoemaker's third annual fashion weekend held in April at Prague's Zofin Palace. Shoe models from the Asia-Pacific collection feature python prints and floral embroidery.
Dancers presenting Bata's latest collections at the shoemaker's third annual fashion weekend held in April at Prague's Zofin Palace. Shoe models from the Asia-Pacific collection feature python prints and floral embroidery.PHOTO: BATA
The Women's Power Mello Webster Sneakers, which cost $95 in Singapore, are part of the new Power Mello collection which was launched at the Bata Fashion Weekend in April.
The Women's Power Mello Webster Sneakers, which cost $95 in Singapore, are part of the new Power Mello collection which was launched at the Bata Fashion Weekend in April.PHOTO: BATA
The Women's Power Mello Webster Sneakers, which cost $95 in Singapore, are part of the new Power Mello collection which was launched at the Bata Fashion Weekend in April.
The Women's Power Mello Webster Sneakers, which cost $95 in Singapore, are part of the new Power Mello collection which was launched at the Bata Fashion Weekend in April.PHOTO: BATA

PRAGUE - The brand synonymous in Singapore with white canvas school shoes - Bata - is turning to new technology to woo customers.

Over six months, starting from August, the footwear company will release a new range of shoes every month in its Asia-Pacific stores.

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