Next wave of K-beauty brings indie skincare to Singapore: 7 new brands you can get this year

The Guardian x Olive Young K-Beauty Playhouse. In November, Guardian announced a partnership with South Korean health and beauty retailer Olive Young. PHOTO: COURTESY OF GUARDIAN
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SINGAPORE - Move over The Face Shop and Etude House, there are some new K-beauty players in town.

The variety of Korean cosmetics available here has ballooned in recent years, buoyed by a steady increase in interest and demand, said retailers interviewed for this story. And customers are looking beyond the tried-and-true household names.

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