Move over, The Face Shop and Etude House - there are some new K-beauty players in town.
The variety of South Korean cosmetics available here has ballooned in recent years, buoyed by a steady increase in interest and demand, said retailers interviewed for this story. And customers are looking beyond tried-and-true household names.
A version of this article appeared in the print edition of The Straits Times on January 03, 2020, with the headline Fresh beauties. Subscribe