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Fashion house Chanel launches arcade game pop-up
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Ankita Varma
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French fashion house Chanel is launching its third pop-up concept in Singapore, following the success of last year's Coco Cafe - a nine-day cafe-themed beauty pop-up concept, where shoppers were able to get free makeovers, manicures and hand massages.
Hoping to continue targeting beauty aficionados and a younger millennial consumer, their newest pop-up, the Coco Game Centre, is inspired by the arcade halls of Japan and aims to re-imagine beauty and turn it into a game.
