Early bird gains first-mover advantage in Singapore's athleisure market

Founded in 2014 by engaged couple Sylvia Lim and Kevin Chia, local athleisure brand Vivre Activewear was one of the earlier local players to enter the sportswear and athleisure fray.
Founded in 2014 by engaged couple Sylvia Lim and Kevin Chia, local athleisure brand Vivre Activewear was one of the earlier local players to enter the sportswear and athleisure fray.ST PHOTO: JASMINE CHOONG

SINGAPORE - While many brick-and-mortar retail stores are struggling to attract customers in the age of online shopping, local athleisure brand Vivre Activewear has three retail stores - the latest of which opened at VivoCity in September.

Founded in 2014 by engaged couple Sylvia Lim and Kevin Chia, the brand was one of the earlier local players to enter the sportswear and athleisure fray, which was and still is dominated by major global brands like Nike and Adidas and luxury yoga wear label Lululemon.

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