Remember Aiwa, Victor and Technics? These brands are being revived

Aiwa products will once again be on sale as early as this autumn, from a local business that has acquired the trademark from Sony.
Aiwa products will once again be on sale as early as this autumn, from a local business that has acquired the trademark from Sony. PHOTO: ST FILE

TOKYO (WP) - A revival is spreading among audio brands that long-standing music fans once knew and loved.

Many of these brands, such as radio-cassette maker Aiwa, are symbolic of the heyday of audio technology that occurred in the 1970s and 1980s.

How well this revival catches on with the younger generation - not just middle-aged and senior consumers reminiscing about the cassette era - will largely determine whether it is a success.

Aiwa products will once again be on sale as early as this autumn, from a local business that has acquired the trademark from Sony.

Jvckenwood, a firm that was born out of the unification of Kenwood and Victor Company of Japan, brought back Victor, a major brand dating back to before World War II, in March.

Panasonic revived its Technics brand, known for products such as record players, in 2014.

In the late 1980s, when CDs became the main medium for playing music, mini stereo systems and dual CD-cassette players sold at an explosive rate.

Using these in combination with large speakers was a fad among young listeners of the time. Aiwa in particular had many products that sold for comparatively reasonable prices, making it one of the more popular brands.

Aiwa, which was established in 1951 and merged with Sony in 2002, ended production in 2008.

The Aiwa name is being revived by Towada Audio in Akita Prefecture, a firm consigned with the production of Sony's radios. It acquired the trademark this February and established a new Aiwa company that will work on the brand's revival.

It will manufacture products such as CD-radio-cassette players and high-definition 4K television sets in China.

Technics was merged with the Panasonic brand in 2010. Fans, however, strongly demanded a return of the Technics brand name, and Panasonic decided to respond.

Victor, which released its final product in 2012, also resumed sales this year.