Help is sweet for arts groups

Director of corporate social responsibility Edmond Wong from Kim Choo Kueh Chang says the company donated an estimated $20,000 worth of goods and services, such as edibles, last year to various causes. Pek Sin Choon tea company's fourth-generation ow
Director of corporate social responsibility Edmond Wong from Kim Choo Kueh Chang says the company donated an estimated $20,000 worth of goods and services, such as edibles, last year to various causes.ST PHOTO: KELLY HUI
Director of corporate social responsibility Edmond Wong from Kim Choo Kueh Chang says the company donated an estimated $20,000 worth of goods and services, such as edibles, last year to various causes. Pek Sin Choon tea company's fourth-generation ow
Pek Sin Choon tea company’s fourth-generation owner Kenry Peh (left) and assistant general manager Yuen Eng Wah with the tea kits packaged for arts groups such as Drama Box and The Theatre Practice.ST PHOTO: KEVIN LIM
Director of corporate social responsibility Edmond Wong from Kim Choo Kueh Chang says the company donated an estimated $20,000 worth of goods and services, such as edibles, last year to various causes. Pek Sin Choon tea company's fourth-generation ow
Mr Daniel Seah, a law lecturer, has been offering legal advice to music group Teng Ensemble in his capacity as board member for the past two years.ST PHOTO: LIM YAOHUI

In-kind donations, such as food and services, to home-grown arts groups help defray costs and market the brands of the donors

When audiences catch Nine Years Theatre's First Fleet at the Singapore Chinese Cultural Centre from Feb 14, they can sip on rose and peppermint teas specially blended by local tea merchant Pek Sin Choon.

The company has also packaged teas in metal caddies which audience members can buy as souvenirs. The tea caddies would normally retail in Pek Sin Choon's Mosque Street shop for $20 to $30, but the theatre group sells it for $10.

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A version of this article appeared in the print edition of The Straits Times on February 04, 2020, with the headline 'Help is sweet for arts groups'. Print Edition | Subscribe