Expanded premises and refreshed layout in Kinokuniya

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Kinokuniya bookshop at Takashimaya Shopping Centre has expanded to almost the size of its former premises, with a new frontage and an additional 5,000 sq ft space.
A child looking into Kinokuniya's brand new Gundam showcase, where figurines are put up on display as well as on sale. ST PHOTO: FELINE LIM
(From left) Mr Tan Kay Ngee, principal architect, Kay Ngee Tan Architects; Mr Masashi Takai, chairman and CEO, Kinokuniya Company; Mr Kenny Chan, store director, Kinokuniya Singapore and Mr Keijiro Mori, executive director of international business development, Kinokuniya Company. ST PHOTO: FELINE LIM
The new store front is said to resemble the interior design of a traditional Japanese teahouse, while the granite flooring is sourced from mountains in China. ST PHOTO: FELINE LIM
A shopper browsing a book on the "Comma", a showcase shelf that doubles up as a demonstration table for special events. ST PHOTO: FELINE LIM
(Clockwise from top left) Mr Kenny Chan, store director, Kinokuniya Singapore; Mr Tan Kay Ngee, principal architect, Kay Ngee Tan Architects; Mr Masashi Takai, chairman and CEO, Kinokuniya Company; Mr Keijiro Mori, executive director of international business development, Kinokuniya Company. ST PHOTO: FELINE LIM

Fans of the old Kinokuniya bookshop on level three of Takashimaya Shopping Centre can rejoice.

The store, which occupied a smaller space after moving to the fourth level of the mall three years ago, has now expanded to almost the size of its former premises.

The current 38,000 sq ft store, with a new frontage and an additional 5,000 sq ft space, was unveiled yesterday. This expansion was made possible after the exit of Chinese restaurant Imperial Treasure Teochew last November. The restaurant has moved to Ion Orchard nearby.

From 1999 to 2013, the Japanese-owned bookstore had occupied a 42,000 sq ft space on level three. That flagship store had an in-house cafe and carried 500,000 titles.

In 2013, it was told by the landlord to move one floor up to make way for new retail offerings on the third floor. The fourth floor premises was smaller by about 25 per cent and some sections - such as its Chinese and Japanese collections - had to be compressed.

Singapore store manager Kenny Chan, 65, says he was "elated" when he found out late last year that the store could take over the space in front of it and expand.

"Now our customers have the opportunity to look for things through self-discovery, at a pace and space that is more breathable," he says.

The additional space merges seamlessly with the rest of the store. For example, it has a similar speckled granite flooring.

"We went back to the same mountain in Xiamen, China, to look for the same stone so that the front portion can tie in with the main store," says Mr Tan Kay Ngee, principal architect of Kay Ngee Tan Architects.

Mr Tan, 60, is the man responsible for Kinokuniya store designs not only for its flagship Singapore store, but also those in Dubai, Sydney and Sapporo, among others.

Other design features include a new frontage with a "butterfly" timbre ceiling that is inspired by the look of an open book.

Pillars in the store are cleverly hidden by curated feature shelves with a space which can be used to display books or items such as toys or to conduct workshops and demonstrations.

With the launch of the expanded store, the Kinokuniya team has also taken the opportunity to rejig the layout of the store.

For example, it has expanded its selection of Chinese, Japanese and French titles. There is also a bigger stationery section, which is run by NBC, a stationery company owned by Kinokuniya. The store also stocks official Studio Ghibli merchandise from the popular Japanese animation film company.

When The Straits Times visited the store on Thursday morning, Japanese pop culture fan Sean Goh, 36, was one of its first few visitors. He was spotted checking out an exhibition of Gundam robot figurines.

"Kinokuniya is a place of solace for me. When the store's size shrank in 2014, I was quite devastated," says the freelance writer.

The company opened its first store outside of Japan and United States in Liang Court Shopping Centre in Singapore in 1983. It stocked books in multiple languages - a concept then unique to Singapore, and which is now replicated in its other stores.

There are now 30 stores outside Japan, including in Indonesia, Dubai and Myanmar.

In an exclusive interview with The Straits Times, Kinokuniya's chairman and chief executive, Mr Masashi Takai, 69, credits the company's success to its wide selection of books, store design and quality customer service.

He is also unfazed by the fact that people these days are more likely to be glued to their mobile phones than to books.

He says: "I acknowledge the impact of digital media and that more people are managing content through it, but I still believe in physical books and believe that it will survive. It has thousands of years of history. Real bookshops can still exist.

"I still believe in the power of the encounter between a reader and a good book. And books are written by people - so it's an encounter between people and a meeting of minds."

nabilahs@sph.com.sg

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