For subscribers

Your attention, please: Are in-flight safety videos the new way to sell destinations?

Sign up now: Get ST's newsletters delivered to your inbox

Cathay Pacific's 6½-minute cabin safety video, which launched in 2024, took around seven months to complete.

Cathay Pacific's 6½-minute cabin safety video, which launched in 2024, took around seven months to complete.

PHOTO: DANLI LOK

Follow topic:

SINGAPORE – Since its online debut on Sept 4, Singapore Airlines’ (SIA) newest in-flight safety video has racked up over 235,000 views on YouTube

By the end of October, when it begins rolling out across the carrier’s fleet, it will be viewed millions more times by passengers worldwide.

See more on