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Your attention, please: Are in-flight safety videos the new way to sell destinations?
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Cathay Pacific's 6½-minute cabin safety video, which launched in 2024, took around seven months to complete.
PHOTO: DANLI LOK
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SINGAPORE – Since its online debut on Sept 4, Singapore Airlines’ (SIA) newest in-flight safety video has racked up over 235,000 views on YouTube.
By the end of October, when it begins rolling out across the carrier’s fleet, it will be viewed millions more times by passengers worldwide.

