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Why Asia’s millennials are giving $28,250 vacation club memberships a second look

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Marriott Vacation Club has properties globally for members to choose from, including Khao Lak in Thailand.

Marriott Vacation Club has properties globally for members to choose from, including in Khao Lak in Thailand.

PHOTO: MARRIOTT VACATION CLUB

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  • Vacation clubs are evolving from traditional timeshares with fixed weeks to flexible, points-based systems appealing to younger travellers like millennials and Gen Z.
  • Club Wyndham Asia, with a shorter 20-year term, has seen membership growth of 13.4% between Sept 2024 and Sept 2025.
  • Experts advise potential members to do their research on holiday costs and stand firm during sales presentations, as returns on timeshare investments are not guaranteed.

AI generated

SINGAPORE – Before Singaporean pilot Huang Zhi Wei, 39, signed up as a member of Club Wyndham Asia in October 2023, he was hesitant – even sceptical – about vacation clubs, which run on a timeshare or shared ownership model.

“People would tell me that it was difficult to use the membership as accommodations are usually fully booked and that it would be very ‘bohua’,” he says, using the Hokkien term for “not worthwhile”.

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