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Social, ethical and slow travel: Boutique travel agencies draw youth with niche tours
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Participants on a Jambo Journeys tour in Georgia visit family-owned natural wineries, learn about the traditional winemaking process and harvest the grapes themselves.
PHOTO: JAMBO JOURNEYS
Toh Ee Ming
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SINGAPORE – The modern-day traveller is a vastly different breed from those of the past.
No longer content with group travel and cookie-cutter itineraries, a new generation of travellers, mostly aged between 18 and 35, is booking tours with boutique travel agencies that cater to specific passions, interests and travel styles.
