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Glow big or go home: How beauty brands drive travel retail at Changi Airport
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The global travel retail market is projected to grow to $129 billion in 2025, up from $114 billion in 2024.
ST PHOTO: GIN TAY
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SINGAPORE – The travel retail scene in modern airports typically comprises a mix of duty-free complexes, food and beverage options, luxury retailers and fashion boutiques.
But to appeal to a new generation of value-conscious, experience-driven travellers, airports and their brand partners are beginning to explore fresh retail initiatives to arrest the captive market that ambles along transit halls.
