Cowboy comeback: The Texas road trip that explains America’s hottest travel trend
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As the US celebrates its 250th anniversary this July, visitors are rediscovering some of the country’s foundational stories and archetypes, particularly from the era of the cowboy and the Old West.
PHOTO: VISIT FORT WORTH
- Cowboy culture, driven by shows like Yellowstone and pop culture, is making the American West cool and aspirational, attracting global visitors.
- Texas and Oklahoma cities like Dallas, Fort Worth, and Oklahoma City offer an authentic blend of Old West roots and modern urban growth.
- These cities showcase this blend through Fort Worth's rodeo, Oklahoma City's cowboy museum and Dallas' upscale dining.
AI generated
TEXAS, United States – In viral World Cup videos flooding social media in June, visitors to the United States are not posting images of themselves in Beverly Hills or Times Square.
Instead, many Asian and European soccer fans are in Texas, the South and other less touristed parts of the country – and they are wearing cowboy hats, eating barbecue and marvelling at giant petrol stations.