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Bringing the serendipity of the South by Southwest event to the Asia-Pacific
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AUSTIN, Texas – As events go, South by Southwest (SXSW) might best be described as the love child of a music festival and a trade show: a little nerdy, a little sweaty, but also kind of cool.
It is actually a collection of events – a series of film, television, comedy and music festivals held cheek by jowl with a technology conference and exhibition in sunny Austin, Texas every year.
