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Booking.com wants to sell flights, attractions and rental cars. Will customers bite?
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Amsterdam-headquartered Booking.com has launched The Connected Trip, encouraging people to book more than one aspect of a trip on its platform.
PHOTO: UNSTUDIO
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AMSTERDAM – Online travel agencies (OTAs) such as Booking.com and Expedia are best known for their accommodation listings.
Now, they want people to book multiple aspects of a trip, including flights, rental cars and attractions, on their platforms – positioning themselves as a one-stop shop.
