Best 11.11 travel deals, including $111 for return airfare to Bangkok, Guangzhou, Osaka and more

SINGAPORE – With Nov 11 around the corner, the travel and tourism sector is joining e-commerce giants gearing up for their annual mega sales. From this week, companies are rolling out offers on airfares, hotel stays and attractions.

For instance, Hong Kong carrier Cathay Pacific is offering $111 off flights to its destinations. Travellers can use the promo code SG111OFF during the airline’s 11.11 campaign from Nov 7 to 16. Redemptions are limited to the first 360 bookings. These are valid for travel between Jan 1, 2026 and June 30, 2026, with a minimum of $900 spent.

“11.11 has evolved beyond impulse shopping to become a goalpost for forward planning and purposeful spending,” says Mr Jonathan Ng, the airline’s regional head of customer travel and lifestyle for South-east Asia and Oceania. “As travellers increasingly prioritise experiences, the 11.11 sale is a key touchpoint for those planning family reunions or milestone trips.”

Travel booking platform Trip.com will have $111 discounts off flights and hotels during its campaign from Nov 11 to 14, as well as hourly flash sales on Nov 11. It describes its 11.11 promotion as “the biggest online sale of the year”.

With China emerging as a popular destination for Singapore travellers, its focus is on tailoring deals for the Singapore market. “We are actively sourcing for and incorporating more attractive deals for hotels in China, as well as package tours for Singaporeans who are looking to travel to key destinations in China,” says Mr Edmund Ong, general manager of Trip.com Singapore.

Other travel companies are also shaping their 11.11 campaigns around 2025’s booking trends.

Online travel agency Klook recorded more than 10 per cent growth in demand for Japan and more than 200 per cent growth in demand for China between January and September, compared with the same period in 2024. It will spotlight both destinations with promotions on Nov 8 and 9.

“Klook’s 11.11 approach is grounded in how Singaporeans’ travel habits are evolving,” says a spokesperson. “Travellers today are more deliberate and value-driven as they look for meaningful savings, trusted platforms and experiences that feel personal and engaging.”

Nov 11 – also known as Singles’ Day – began in China as the antithesis of Valentine’s Day, for individuals to celebrate and indulge themselves.

In 2009, Chinese e-commerce giant Alibaba transformed it into a commercial phenomenon with sitewide promotions – an idea that quickly caught on across industries. Today, it ranks among the largest shopping events in the world.

In 2024, Alibaba’s platform Tmall featured about 300,000 brands in its 11.11 sales campaign. While the company did not disclose total sales figures, it said 45 brands, including tech heavyweights Apple, Midea and Xiaomi, each racked up over one billion yuan (S$182 million) in online sales.

The event in 2025 is expected to be just as competitive, with travel platforms stepping up alongside retail giants to capture the attention – and spending power – of consumers. Here are five travel booking companies with 11.11 deals to look out for. Note that terms and conditions apply. 

1.

Trip.com

: Buy-one-get-one-free flights

On Nov 11, hourly flash sales will run on Trip.com’s website and mobile app from 11am to 11pm, and will include: 

The campaign, which will run from Nov 11 to 14, will also offer discounts of up to $111 off flights and hotel bookings, as well as up to 50 per cent off car rentals and package tours to China. 

2.

Klook

: Up to $100 off Japan bookings; up to $70 off China bookings

Local travel platform Klook kicked off its 11.11 sale on Nov 1 with daily buy-one-get-one-free deals for popular regional attractions such as Shanghai Disneyland, Legoland Malaysia and teamLab Planets Tokyo.

Its campaign spotlights top destinations like Japan and China, which have seen significant growth among Singapore travellers.

The platform will offer up to $70 off bookings to Chinese cities Beijing, Chongqing and Shanghai on Nov 8, and up to $100 off bookings to Japanese cities Kyoto, Osaka and Tokyo on Nov 9. 

Deals on Nov 10 and 11 – the last two days of its 11.11 campaign – will include more one-for-one promotions and exclusive discounts for members. 

3.

Traveloka

: $111 for return airfare to Bangkok, Guangzhou, Osaka and more

From Nov 5 to 14, Traveloka will run a limited number of daily flash sales at selected timings.

At noon daily, for instance, it will release $111 deals for return airfare to destinations such as Bangkok, Bali, Guangzhou, Osaka and Ho Chi Minh City; and for one-night stays at five-star hotels such as Sofitel Guangzhou Sunrich and Millennium Hilton Bangkok.

At 8pm daily, users can claim cashback coupons of up to $125, which are stackable with other promotional coupons on the Traveloka app.

From Nov 9 to 12, the platform will also offer flight deals. Singapore Airlines (SIA) flights will be available for up to $150 off with a minimum of $1,500 spent, while Qatar Airways flights flying to and from Singapore will come with $111 off with no minimum spending.

4.

Pelago

: 50 per cent off attractions in Japan, Thailand, Hong Kong and Britain

Pelago, SIA’s travel activities booking platform, will roll out its 11.11 campaign for sitewide bookings from Nov 8 to 11. 

Highlights include flash deals with 50 per cent discounts on activities in Japan, Thailand, Hong Kong and Britain, which can be redeemed with promo codes. Users can find the codes on Pelago’s Instagram account (

@pelago.by.sia

) or on its app’s “Deals” page on Nov 8 from noon.

Activities on offer include Hong Kong’s Peak Tram tickets and a day tour to Mount Fuji.

“11.11 has become a key shopping moment across Asia Pacific, and customers today plan their spending around it,” says chief executive Siddharth Shanker. “For Pelago, it’s especially relevant as it coincides with the year-end travel peak, a time when customers are ready to unwind, explore and enjoy meaningful experiences.” 

He adds that Pelago promotions always come with bonus KrisFlyer miles – the miles currency of SIA’s loyalty programme – which are popular with their customers. 

Other deals to look out for include 11 per cent off bookings with a minimum of $80 spent, and a bonus of 1,111 KrisFlyer miles with a minimum of $200 spent. Note that Pelago has an

exclusion list for promo codes

.

5.

Rakuten Travel

: Up to 50 per cent off Japan stays

Japanese travel booking platform Rakuten Travel started its 11.11 campaign on Oct 31, with deals available until Nov 12.

The platform lists stays in Japan like luxury resort Fufu Kawaguchiko, which overlooks Mount Fuji in Yamanashi prefecture, around a 90-minute drive from Tokyo; and wooden inn Kajikaso in Kyoto.

Coupons are available for members to use on stays in hotels and ryokan – traditional Japanese inns – in Japan. Membership is free.

A total of 1,111 coupons – which offer discounts between 30 and 50 per cent – will be released on Nov 11.

While the coupons can be claimed ahead of time, they can be used for bookings only on Nov 11 during the window stipulated in their terms of use. For instance, the 50 per cent coupon can be redeemed up to 200 times only on Nov 11 between 10 and 11am.

Based on the Rakuten Travel and Rakuten Insight Global’s August 2025 survey, the most popular experiences in Japan are nature getaways (69 per cent), quiet towns (47 per cent) and bustling cities (46 per cent). The survey was conducted among 3,296 Singaporean travellers aged 16 to 55.

Mr James Park, director of Rakuten Travel Singapore, says: “Travellers are not just dreaming of a vacation. They are also actively planning trips to relax and destress, and Japan is their top choice.

“Many seek calm nature getaways, quiet off-the-beaten-path towns and rejuvenating ryokan and onsen experiences for a complete reset.”

Rakuten Travel also found that the top three Japanese prefectures, based on bookings from July to September, are Hokkaido, Nagano and Yamanashi.