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Bed, bath and going beyond: How hotels provide a lifeline in crisis and war
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Since the Israel-Hamas conflict started in October 2023, guests at The American Colony Hotel Jerusalem have mainly been media personnel, diplomats and non-governmental organisation staff.
PHOTO: THE AMERICAN COLONY HOTEL JERUSALEM
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SINGAPORE – In times of crisis such as war or a global pandemic, hotels must balance two different, and sometimes opposing, functions – stay afloat and provide guests with assistance.
Their service staff, robust infrastructure and inherent security measures provide not just shelter, but also a sense of safety and stability for those in need. During difficult times, hotels can become pillars of support, embodying resilience and compassion.

