For subscribers

$11,000 super-yacht holidays may be the next splurge for Singaporeans

Sign up now: Get ST's newsletters delivered to your inbox

Luminara is The Ritz-Carlton Yacht Collection's third super-yacht in its fleet, which is currently sailing Asia-Pacific.

Luminara is The Ritz-Carlton Yacht Collection's third super-yacht in its fleet, and is currently sailing Asia-Pacific.

PHOTO: THE RITZ-CARLTON YACHT COLLECTION

Google Preferred Source badge
  • Luxury hotel brands like Four Seasons and Ritz-Carlton are launching super-yachts, offering exclusive, intimate sea voyages mirroring five-star hotel experiences, with curated excursions and high staff ratios.
  • CLIA's report shows luxury cruises are booming, with the global fleet tripling since 2010. Travellers seek immersive, authentic experiences, influencing mainstream cruises towards smaller groups and longer stays.
  • Singapore aims to leverage growing ocean travel in Asia-Pacific, with STB diversifying cruise offerings and using Changi Airport's connectivity to boost fly-cruise demand, expecting significant economic growth.

AI generated

SINGAPORE – The mainstream ocean travel industry has been trying to outgrow a dated image. Some younger travellers associate cruises, particularly mass-market ones, with crowded buffets, bingo nights (every night) and being stuck on board.

Even as ships have upgraded their amenities over time – many now have spas, swimming pools with water slides, swanky bars and world-class entertainment – there are travellers who avoid cruising because of the sense of being herded from port to port.

See more on