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Travel with a purpose: Going beyond food, shopping and sightseeing to volunteer or save the earth

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A recent worldwide survey suggests that Singaporeans have a hankering for meaningful travel.

A recent worldwide survey suggests that Singaporeans have a hankering for meaningful travel.

PHOTOS: COURTESY OF MICHELLE VERMA, COURTESY OF VENNY LEWIS, COURTESY OF EILEEN SOH

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  • Some Singaporeans desire meaningful travel, seeking exotic locales, extreme sports and charitable activities during vacations.
  • Booking.com's report indicates 64% of Singaporeans want sustainable travel, but 59% lack knowledge on how to achieve it.
  • Travellers are aware of tourism's community impact, considering volunteering, conservation, and wellness retreats for deeper meaning.

AI generated

SINGAPORE – Singaporeans are looking for meaning in their travels, going beyond eating, shopping and sightseeing in favourite destinations in Japan, Malaysia or South Korea.

Exploring exotic locales, pursuing extreme sports or charitable activities or all-round saving the earth are some aspirations for the conscious traveller.

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