Best 10.10 sale offers to shop now: Amazon, Lazada, Shopee and more

Shopping season starts in a big way this month first with Amazon’s Prime Big Deal Days Singapore, and now with the 10.10 sales.

With Christmas just around the corner, it is the perfect time to get a head start on gift shopping with the 10.10 sales.

We’ve spent hours looking through Singapore’s major retailers to hunt down the best online bargains in every category: home and kitchen appliances, tech gadgets, toys, fashion and more.

Whether you need to replace your vacuum cleaner or restock the beauty cabinet, there’s something for every person in the family during this 10.10 sale event.

In this article

Lazada 10.10 Sale

When: (8pm) Oct 9-12 2025

Set your alarms for 8pm for the Lazada 10.10 Sale and get up to 80 per cent off flash deals across various categories and top brands. Stretch your dollar further by collecting and stacking vouchers from banks and retailers to get maximum savings.

What’s on offer: 

Shop Lazada 10.10 Sale now

Shopee 10.10 Sale

When: (8pm) Oct 9-14 2025

During the Shopee 10.10 sale, expect massive deals and the usual stackable vouchers for added savings. Officially, the sale starts at 8pm on Oct 9. But look out for their daily category sales in the days leading up to Oct 9 for early deals on home, fashion and electronics.

What’s on offer: 

Shop Shopee 10.10 Sale now

Amazon sales: Prime Big Deal Days Singapore

When: Oct 7-13 2025

While not called a 10.10 sale, Amazon is throwing another Amazon Prime Big Deal Days Singapore sale for Prime members. Take this chance to buy books on your to-read list, travel essentials for your year-end holiday, upgrade your home and kitchen appliances or get a head start on your holiday shopping.

This big sale event spans six days of deals, with offers going up to 50 per cent off big brands like Bose, Sennheiser and Bioderma in every category imaginable. You will have to be a Prime member to access exclusive Amazon Prime Big Deal Days offers. If you are not already an Amazon Prime member, sign up for a 30-day free trial.

What’s on offer: 

Shop Prime Big Deal Days on Amazon now

10.10 sale: Best personal tech gadgets deals

Lenovo: Enjoy up to 44 per cent off PCs from ThinkPad, Yoga, Legion and more, with offers like 39 per cent off on the ThinkPad X1 Carbon G12.

Anker: Up to 70 per cent off storewide on the LazMall Store or Shopee Mall.

ASUS: From Oct 1-31 2025, get up to $300 off notebooks and gaming laptops on the Asus Store. 

Logitech: Up to 40 per cent off selected products such as keyboards, mice and other computing accessories in the Logitech LazMall store or Shopee Mall.

Sennheiser: Look out for up to 64 per cent off headphones and earbuds on Amazon, with deals also found on the LazMall store and Shopee Mall.

Sonos: Save up to 15 per cent with vouchers up to $150 on the Lazmall Store or Shopee Mall. 

Featured 10.10 personal tech gadgets deals

Sony WH-1000XM5, $367.55

Original price: $589 (38 per cent off) Buy here

The Sony WH-1000XM5 noise-cancelling headphones are one of the most popular models on the market and for good reason. They are lightweight and have great noise cancellation and superior sound quality.

Shop Now at Lazada

Shop Now at Shopee

JBL Flip 6 + JBL Go4 Bundle Deal, $169
Original price: $279 (39 per cent off)

Apple AirPods 4, $217
Original price: $249 (13 per cent off)

Benio Gen 2 Smart Ring, $24.90
Original price: $59.90 (58 per cent off)

Anker Zolo Magnetic Power Bank, $50.90
Original price: $79.99 (36 per cent off)

10.10 sale: Best home electronics deals

TP-Link: Up to 70 per cent off home security cameras, routers and more in the LazMall Store.

Samsung: Get up 62 per cent off Samsung electronics in the Lazmall Store or Shopee Mall and collect vouchers worth up to $150 for more savings.

Dyson: Get up to 50 per cent off on Dyson products such as vacuum cleaners, air purifiers and more on Amazon.

LG: Enjoy up to 40 per cent off storewide and get up to $240 store vouchers and more on the LazMall Store or Shopee Mall.

OSIM: Up to 60 per cent off OSIM products such as smart massage chairs, massage accessories and more on the LazMall store and Shopee Mall store. 1-for-1 bundle deals can also be found on the OSIM official website.

Featured 10.10 sale home electronics deals

Samsung TV Vision AI QLED, $1,612

Original price: $3,499 (43 per cent off) Buy here

This 75-inch smart TV delivers superior picture quality with its 100 per cent Colour Volume with Quantum Dot feature.The AI processor also optimises the viewing experience so that even when you adjust the brightness, the colours on screen remain vibrant when watching your favourite shows.

Shop Now at Lazada

Shop Now at Shopee

EuropAce HazePRO 3-IN-1 Air Purifier, $69.90
Original price: $129 (46 per cent off)

PRISM+ Symphony Soundbar, $710
Original price: $1,299 (45 per cent off)

Xiaomi Smart Camera, $25.90
Original price: $69 (62 per cent off)

Airbot Robot Vacuum X40 Ultra, $719.90
Original price: $2,599 (72 per cent off)

10.10 sale: Best kitchen and cookware deals

SMEG: From now until Oct 31, save up to 60 per cent on coffee machines, cookware, breakfast appliances and more at the LazMall store and Shopee Mall.

Tefal: Save up to 65 per cent off + buy 2 get extra 5 per cent off on knives, non-stick pans and more at the LazMall store and Shopee Mall.

Robinsons: Save on air fryers, rice cookers, blenders and more from Vitamix, La Gourmet, Cuisinart in the kitchen appliances sale.

Philips: Up to 50 per cent off + 20 per cent off store vouchers on home and kitchen appliances, such as air fryers, kettles and blenders on the LazMall Store. Alternatively, get up to 60 per cent off + 18 per cent voucher on Shopee Mall.

Mayer: Enjoy discounts of up to 80 per cent storewide, buy 2 get 6 per cent off and collect vouchers up to $30 off on the LazMall Store.

Nespresso: Save up to 20 per cent off selected coffee machines and makers at the LazMall store.

Ninja: Up to 30 per cent off + $70 vouchers and gifts with purchase on selected items in the LazMall Store.

Featured 10.10 sale kitchen and cookware deals

Russell Taylors Retro Microwave Oven, $82.99

Original price: $199.99 (58 per cent off) Buy here

This Russell Taylors 20L microwave is a modern appliance with a cute, vintage look. Heat up meals easily using one of the 12 easy-to-use preset programs. Its compact size also means it will not eat up too much of your precious counter space.

Shop Now at Lazada

Shop Now at Shopee

Tupperware 600ml Round Food Storage Container, $4.99
Original price: $30 (83 per cent off)

Cornell 20L Microwave Oven, $89
Original price: $169 (47 per cent off)

Mayer 5.5L Digital Air Fryer, $97
Original price: $169 (43 per cent off)

Philip Hand Blender, $39.36
Original price: $79 (50 per cent off)

Le Creuset Cast Iron Round French Oven (22cm), Coastal Blue, $467.15
Original price: $749 (38 per cent off)

Bear Steamboat with BBQ Grill, $79

Original price: $209 (62 per cent) Buy here

For those who are fans of eating mookata might like having the option to have a barbecue at home. This 2-in-1 multi-cooker has a non-stick inner pot that allows you to enjoy steamboat and grill meats simultaneously.

Shop Now at Lazada

Tefal 8-piece Cookware Set, $159
Original price: $345 (54 per cent off)

ZWILLING Pro 3-Piece Knife Set, $353.20
Original price: $548 (36 per cent off)

PHILIPS Personal Blender 5000 Series, $100.80
Original price: $169 (40 per cent off)

Neoflam Perfect Seal Airtight Food Storage, $13.21
Original price: $21.90 (40 per cent off)

10.10 sale: Best toys and games deals

Amazon: Look out for up to 50 per cent off toys from Transformers, Nerf, Barbie and more as part of Amazon’s Prime Big Deal Days Singapore from Oct 7-13 2025.

Mattel: Get 20 per cent off select toys such as Barbie, Hot Wheels, educational toys and more on the Lazmall store or Shopee Mall.

Featured 10.10 sale toys and games deals

LeapFrog Clic the ABC 123 Laptop, $57.90

Original price: $91.70 (37 per cent off) Buy here

Use the 10.10 sale as a chance to buy educational toys for your child. This LeapFrog toy helps children practice their counting, reading letters and learning basic computer literacy.

Shop Now at Shopee

Shop Now at Lazada

Nintendo Switch Animal Crossing: New Horizons, $57.46
Original price: $64.99 (12 per cent off)

Fisher-Price Sensory Rock-A-Stack Roly-Poly Stacking Toy, $23.66
Original price: $31.90 (26 per cent off)

Thomas & Friends Toy Train Set, $60.11
Original price: $102.90 (42 per cent off)

10.10 sale: Best health and beauty deals

Laneige: Enjoy up to 86 per cent savings + $30 off at the LazMall store. Get 15 per cent off storewide + up to 81 per cent savings + 19 per cent off store voucher on Shopee Mall; exclusive sets, brand box and more.

Paula’s Choice: Up to 30 per cent off, buy and 3 get extra 25 per cent off, and buy 1 gift 1, among other promotions on the LazMall Store or on Shopee Mall.

Sulwhasoo: Purchase skincare from the Concentrated Ginseng or First Care Activating range and receive free gift sets worth up to $147 on Shopee Mall.

Jo Malone: Get exclusive bundle sets on candles and cologne, and receive free gifts of assorted scents as part of your order during the 10.10 sale.

iHerb: Enjoy up to 80 per cent off iHerb specials, ranging from skincare and makeup to supplements and groceries. You can also get up to 20 per cent off supplements from brands such as Nature’s Bounty and Solaray in the Brands of the Week offers.

Greenlife: Get up to 38 per cent off health and beauty supplements in the LazMall store.

The Purest Co: Get up to $22 off voucher and freebies on the LazMall Store. Collagen enthusiasts can take advantage of this offer to stock up on products like Collagen Glow Berries Zero.

Featured 10.10 sale health and beauty deals

Korean Beauty Collection Bag, $19.99

Original price: $39.99 (50 per cent off) Buy here

Featuring products such as a lightweight oil cleanser from Skin1004 and various beauty masks, the skincare minis in this iHerb Exclusive set allow you to try out a new 7-step K-beauty routine sans the commitment. Each customer is limited to one set.

Shop Now at iHerb

Clinique Black Honey Lip & Cheek Set, $64
Original price: $114 (44 per cent off)

SK-II PITERA Facial Treatment Clear Lotion, $108.29
Original price: $250 (57 per cent off)

Beauty Of Joseon Dynasty Cream, 50ml, $18.16
Original price: $45 (60 per cent off)

INNISFREE Fresh & Hydrate Bundle, $28.67
Original price: $69 (58 per cent off)

Medicube Ultimate Glow Pink Perfection PDRN Set, $47.72
Original price: $101 (53 per cent off)

Laneige Dream Skin Trio Water Sleeping Mask Set, $51

Original price: $87 (41 per cent off) Buy here

Add these moisturising products to your nighttime skincare routine and wake up with soft, hydrated skin. The Laneige Water Sleeping Mask, Bouncy & Firm Sleeping Mask and Cica Sleeping Mask come in a cute powder blue pouch.

Shop Now at Lazada

10.10 sale: Best fashion deals

Lacoste: Up to 40 per cent off and buy 2 save 10 per cent, buy 3 save 15 per cent in the Lazmall store or on Shopee Mall.

Nike: Air Max and Dunk sneakers are up to 52 per cent off, and on sports wear, clothing apparel and accessories too.

Puma: Get up to 30 per cent off shoes, bags and apparel for men and women at the Puma outlet sale. Up to 50 per cent off on the LazMall Store or Shopee Mall.

Adidas: Enjoy up to 30 per cent off regular items and an extra 30 per cent off outlet items on the Adidas website.

Adidas Duffel Bag, $24

Original price: $40 (40 per cent off) Buy here

If you’re looking for a sturdy gym or travel bag, consider this Adidas duffel bag. It has a built-in shoe compartment to keep your shoes separate from clean clothes, plenty of pockets to keep your items organised and a two-way zipper to allow for easy access to your belongings. 

Shop Now at Shopee

Shop Now at Lazada

Calvin Klein: Get up to 70 per cent off + Buy 3 extra get 15 per cent off sitewide.

JD Sports: Up to 50 per cent off footwear, clothing and accessories on the JD Sports website.

Uniqlo: From Oct 10-16, travel & LifeWear essentials from Uniqlo will be heavily discounted. Prepare for your year-end winter holidays and score deals like HEATTECH t-shirts from just $2.90.

Zalora: From Oct 8-12 2025, enjoy up to 90 per cent off styles, daily flash deals, up to 70 per cent off luxury brands such as Kate Spade and Burberry and limited beauty time deals. Zalora VIP members get early access to the sale at (6pm) Oct 6. Shop Zalora 10.10 sale.

10.10 sale: Best travel deals

Trip.com 10.10 Tentastic sale

When: Oct 10-13 2025

Shop Trip.com 10.10 Tentastic sale

KKday: If a trip to Japan, Korea or Taiwan is on the cards to enjoy the autumn colours, take advantage of the KKday autumn sale taking place from Oct 6-31 2025. Additionally, flash sales for up to 50 per cent off car transfers and admission tickets for tourist spots happen every Thursday. Claim discount codes for even more savings.

The Planet Traveller: 10 per cent storewide sale, $3 off $60 and $7 off $100 in LazMall Store or on Shopee Mall.

All prices and deals are accurate at time of publication

FAQs: 10.10 sale in Singapore

1. Is 10.10 a big sale?

Yes, 10.10 sales in Singapore can be found on major e-commerce platforms such as Shopee, Lazada, and Amazon. Major retailers also participate and you can get travel, skincare, home and kitchen deals from brands.

2. What are the biggest sale days of the year in Singapore?

In the later half of the year, the 10.10 sale in Singapore kicks off the end-of-year shopping season. Other major shopping sale days include 10.10, singles’ day on 11.11, the Black Friday sale, and Amazon Prime Day.

3. Does Amazon have 10.10 sales?

Amazon does not have a 10.10 sale as Amazon’s Prime Big Deal Days Singapore tends to coincide with the 10.10 sale period. This year, Prime Big Deal Days Singapore runs from Oct 7-13 2025.

4. When does the 10.10 sales start?

Most brands and retailers have the biggest promotions and flash deals on Oct 10. But two weeks leading up to the 10.10 sales, they may offer pre-10.10 sales and deals. Promotions also typically run past Oct 10 and can last all the way till mid-month.

For more 10.10 sale deals, check out: