MINUTES&SECONDS

Young CEO's firm watch on Tag Heuer

Mr Frederic Arnault may be only 25, but he has already put in time as Tag Heuer's head of strategy and digital overseeing the Connected Watch, the brand's smart timepiece

Tag Heuer CEO Frederic Arnault wants to energise the brand, including kicking off innovation not just technically, but also creatively in communication campaigns and collaborations. (Above) One of four Tag Heuer Carrera 160 Years Special Limited Edit
Tag Heuer CEO Frederic Arnault wants to energise the brand, including kicking off innovation not just technically, but also creatively in communication campaigns and collaborations. PHOTO: GIAN MARCO CASTELBERG
Tag Heuer CEO Frederic Arnault wants to energise the brand, including kicking off innovation not just technically, but also creatively in communication campaigns and collaborations. (Above) One of four Tag Heuer Carrera 160 Years Special Limited Edit
One of four Tag Heuer Carrera 160 Years Special Limited Edition watches produced by the company this year. PHOTO: TAG HEUER
New: Gift this subscriber-only story to your friends and family

Appointed head honcho of Tag Heuer in July, 25-year-old Frederic Arnault is probably the youngest chief executive in Swiss luxury watchmaking.

Detractors will undoubtedly say he is there because his father is Mr Bernard Arnault, the billionaire boss of luxury conglomerate LVMH, which owns Tag and three other watch brands - Hublot, Zenith and Bvlgari.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.

A version of this article appeared in the print edition of The Straits Times on October 30, 2020, with the headline Young CEO's firm watch on Tag Heuer . Subscribe