X marks the collabs

Fashion collaborations between unlikely brands capture attention and a bigger slice of the consumer market

Crocs and Justin Bieber. Longchamp and Pokemon. Louis Vuitton and the NBA

A Frankenstein story of fashion? Not quite. These unlikely tie-ups are just some of the headlinemaking partnerships in the fashion industry.

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A version of this article appeared in the print edition of The Straits Times on October 09, 2020, with the headline 'X marks the collabs'. Print Edition | Subscribe