With activewear still dominating fashion retail, global brands eye S'pore market

Sweaty Betty opened its first Singapore store at ION Orchard earlier this month. PHOTO: COURTESY OF SWEATY BETTY
Sweaty Betty was founded in 1998 and made its name as a pioneer player in the athleisure market. PHOTO: COURTESY OF SWEATY BETTY
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SINGAPORE - For two decades, British activewear brand Sweaty Betty cultivated its following of fitness enthusiasts in Britain and the United States.

The brand founded in 1998 made its name as a pioneer player in the athleisure market, offering women fashionable workout wear that took them beyond fitness studios.

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