Why are people willing to pay $2,000 for Rimowa luggage?
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Rimowa's iconic aluminium suitcases in its For A Lifetime Of Lives campaign.
PHOTO: RIMOWA
COLOGNE, Germany – In the sleepy city of Cologne, the most popular tourist attractions are mostly clustered around the same area – the Kolner Dom or Cologne Cathedral, a towering structure globally renowned for its Gothic architecture, contemporary art institution Museum Ludwig and the sage-green Hohenzollern Bridge, covered in love locks.
Now, you can add to that list a new sight: luxury luggage maker Rimowa’s flagship store.
