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‘We want to build China’s L’Oreal’: Founder of Judydoll and Joocyee on S’pore expansion
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A Joocyee store in Shenzhen. The C-beauty favourite is opening its first international boutique in Singapore in Wisma Atria on July 21.
PHOTO: JOOCYEE
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SINGAPORE – When former consumer investor Allan Liu started his beauty company Joy Group in 2016, he had only one thing on his mind: to be the L’Oreal of China.
The China-born 37-year-old seems to be on track. After all, he has got the sales revenue and global expansion down pat.
