SINGAPORE – Mr Jean-Claude Biver drops the name of an Elvis Presley hit when asked why he is starting his own watch brand JC Biver with his son Pierre.
“It’s now or never. Because if it’s not now, it will never happen. I’m 73 years old,” says the Swiss watchmaking legend who has helmed and resuscitated brands including Blancpain, Omega and Hublot.
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