WAGs love their crocheted, bedazzled NBA merch

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From left, sisters Jodie and Danielle Snyder, founders of DannijoPro, outside Madison Square Garden in New York, May 18, 2026. The Snyder sisters founded DannijoPro to cater to the growing number of women sports fans, many of whom don’t want standard logo tees and hoodies.

Sisters Jodie (left) and Danielle Snyder founded DannijoPro to cater to the growing number of women sports fans, many of whom do not want standard logo T-shirts and hoodies.

PHOTO: DOLLY FAIBYSHEV/NYTIMES

Alisha Haridasani Gupta

UNITED STATES – When Danielle Snyder’s husband got her tickets to her first National Basketball Association (NBA) game, she faced a relatable conundrum: She could not figure out what to wear.

It was 2021, Covid-19 cases were surging and she was still getting used to San Francisco – where she had moved from New York – as well as struggling to make friends and managing postpartum depression after giving birth to her first child. “It was a very disorienting time,” she said. “There was a lot of loneliness.”

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