Virtually on the rise

Virtual influencers are poised to be a next big trend in fashion retail, as they are adaptable and can be moulded to a brand's desired messaging or image

As part of his final-year project at Lasalle College of the Arts, Mr Reyme Husaini created virtual influencer Ava (both above), who booked her first paid gig with department store BHG in September. She shared posts of her daily life wearing the store’s in-house labels and did an Instagram Stories takeover on BHG’s account. PHOTO: REYME HUSAINI
Virtual models Lunah (left) and Lilium (right) belong to the portfolio of virtual modelling agency Gen V, which is in talks with companies about gigs. PHOTOS: COURTESY OF SHAVONNE WONG
Unable to shoot real models during the circuit breaker last year, photographer Shavonne Wong created her own, drawing on her basic knowledge in 3D design and consulting anatomy books. PHOTO: COURTESY OF SHAVONNE WONG
Amanda Chai
Correspondent
Updated
Feb 19, 2021, 05:00 AM
Published
Feb 19, 2021, 05:00 AM
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Ava takes selfies, does paid brand collaborations and graces magazine spreads.

Yes, you guessed it - she is an influencer.

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A version of this article appeared in the print edition of The Straits Times on February 19, 2021, with the headline Virtually on the rise. Subscribe

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