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Viral ‘lighter than an egg’ shoe brand Duozoulu sells more than 100 million pairs

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ST20230926_202377368565/acchina/Shintaro Tay/Amanda Chai/

Feature on fashion brands from China expanding to Singapore. After going viral on Xiaohongshu and Weibo, footwear brand Duozoulu is now available in Singapore, franchised here by entrepreneurs and married couple Mark Ma and Tammy Tan.

Footwear brand Duozoulu is now available in Singapore, franchised here by entrepreneurs and married couple Tammy Tan and Mark Ma.

ST PHOTO: SHINTARO TAY

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SINGAPORE – With more than 100 million pairs of shoes sold worldwide, Chinese footwear brand Duozoulu was a “shoe-in” for success here.

Founded in 2016 by former Chinese national youth table tennis player Tong Jie, Duozoulu – which translates to “walk more” – has found widespread success in China, with more than 300 physical stores. Online, it is a cult favourite among users of social media platform Xiaohongshu and microblogging site Weibo.

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