Tick Talk: Tag Heuer teams up with Super Mario for limited-edition watch

The more physically active the wearer is, the livelier and more animated the watch face becomes.
The more physically active the wearer is, the livelier and more animated the watch face becomes.PHOTO: TAG HEUER

Singapore - This is a new regular series featuring the latest news in watches and all things horological.

It helps when your head honcho is a 26-year-old avid gamer. Under chief executive officer Frederic Arnault's stewardship, Swiss luxury watchmaker Tag Heuer has teamed up with Nintendo to come up with a smartwatch featuring the Japanese video-game company's most famous mascot.

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