Tick Talk: Tag Heuer teams up with Super Mario for limited-edition watch

The more physically active the wearer is, the livelier and more animated the watch face becomes. PHOTO: TAG HEUER
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Singapore - This is a new regular series featuring the latest news in watches and all things horological.

It helps when your head honcho is a 26-year-old avid gamer. Under chief executive officer Frederic Arnault's stewardship, Swiss luxury watchmaker Tag Heuer has teamed up with Nintendo to come up with a smartwatch featuring the Japanese video-game company's most famous mascot.

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