The rise and rise of Charles & Keith: From humble shoe store to S'pore's most successful fashion export

In 2019, Charles & Keith made a statement with a fall/winter campaign starring models Hailey Bieber and Xiao Wen Ju. PHOTO: COURTESY OF CHARLES & KEITH
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SINGAPORE - No other home-grown brand has had a transformation quite like premium accessories label Charles & Keith.

Its meteoric rise, from a humble shoe store started by Singaporean brothers Charles and Keith Wong in 1996 to a globally recognised label worn by celebrities the likes of supermodel Gigi Hadid and actress Maisie Williams, is no doubt an enviable case study for any local brand wanting to make it big abroad.

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