For subscribers

Sa Sa returns: Is it doing enough to make a difference in crowded local beauty scene?

Sign up now: Get ST's newsletters delivered to your inbox

llsasa15 - The new Sa Sa carries a number of new brands in addition to existing ones.

credit according to file name

Sa Sa Jurong Point carries a number of new brands from Asia.

PHOTO: SA SA

Follow topic:

SINGAPORE – When Sa Sa

announced its comeback to the local beauty scene

in March 2023, the news was greeted with a mix of nostalgia and bemusement.

After all, the Hong Kong cosmetics retail chain – known for its affordability – had exited the market in 2019, when it closed all 22 stores here due to financial issues, although it continued to exist online via its website (sasa.com) and e-commerce platforms such as Shopee and Lazada in Singapore.

See more on