The great rebrand: 3 'old' Singapore brands and their post-pandemic new looks

Rebranding is part and parcel of any "old" retail brand's journey, to stay relevant and capture a new generation of consumers. PHOTOS: RISIS, DMK, CYC
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SINGAPORE - When the pandemic put a stop to tourism, home-grown jewellery brand Risis was stumped.

Without tourists, the going was tough for the brand known for its orchid brooches and souvenirs. But it ended up being a timely way to streamline and rebrand, says chief executive Verene Ng.

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