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Support local from a young age: Evryday Studios makes minimalist kidswear for the minimalist mum

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ST20240730_202404800908: Gin Tay/ ackids08/ Amanda Chai/
Profile of Vivian Low, 41, founder of Evryday Studios, at her store in Great World, on July 30, 2024.

Ms Vivian Low started Evryday Studios after noticing there were few local and Asian kidswear brands offering neutral, minimalist apparel.

ST PHOTO: GIN TAY

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SINGAPORE – A decade of making clothing for the chic, minimalist woman has given Ms Vivian Low the insight into what her customer would like her child to wear too.

The 41-year-old is one-fourth of the team behind home-grown womenswear brand The Editor’s Market (TEM), popular among Singaporeans for its selection of timeless closet staples. It has two stores in Takashimaya Shopping Centre and Jem, with another set to open in Tampines, and an online store.

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