Style News: Watsons revamps flagship store, Culture Cartel returns, Celine opens new boutique
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Health and beauty retailer Watsons’ newly revamped flagship store at Takashimaya Shopping Centre is now fully open.
PHOTO: WATSONS
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Watsons unveils newly revamped flagship
Health and beauty retailer Watsons’ newly revamped flagship store at Takashimaya Shopping Centre is now fully open, following an extensive renovation which took more than three months.
The redesigned store spans over 6,600 sq ft – the largest in Singapore – and features a layout inspired by mindfulness and self-discovery, with eight different zones such as Health & Wellbeing, Skincare, Haircare and Makeup.
The highlight of the reopening is the first GNC store-within-store concept in Singapore, marking the return of the American company’s health and nutrition products.
Another highlight is the Makeup Zone, where shoppers can find My Colour Studio. Here, professional make-up artists help customers identify their ideal foundation shades and make-up combinations through personalised colour tests.
There is also the Go Sustainable section, featuring eco-friendly brands, and initiatives like Sustainable Choice Green Price Tags and digital receipts to reduce paper waste. A newly launched Makeup Upcycling Programme, in collaboration with local non-profit agency Babes Pregnancy Crisis Support, empowers shoppers to donate unused or lightly used make-up for charity.
For added convenience, the store now features a Walk-In Order Service, allowing customers to easily order items for in-store collection.
To celebrate the grand reopening, Watsons is offering a range of exclusive promotions (including a shot at its Sure-Win Gachapon for every $88 spent) with discounts up to 50 per cent. Watsons Elite Members enjoy exclusive rewards and priority queues.
Info: Located at B2-06-10 Takashimaya Shopping Centre, Ngee Ann City, 391 Orchard Road
Culture Cartel returns
Renowned creative director Phillip Leeds from New York, who is behind artiste Pharrell Williams’ Billionaire Boys Club and Icecream brands, will be headlining Culture Cartel.
PHOTO: CULTURE CARTEL
Singapore’s premier street culture convention Culture Cartel is back for its fifth and largest edition. Titled Icons Uprising, the event will feature over 250 brands and artists spanning art and fashion at Hall 5 of Singapore Expo from Jan 17 to 19.
Headliners for the festivities include New York-based creative director Phillip Leeds, Canadian TikTok star David Huynh and Britain-based artificial intelligence artist Tony Rapacioli.
Meanwhile, Singapore’s Monsoon Patrol – a collaboration between streetwear brand SBTG, sneaker boutique Limited Edt and Japanese footwear brand Asics – will be unveiling limited-edition Asics sneakers, with only 150 pairs available.
German sportswear brand Puma will bring its Speedcat sneakers, a streetwear staple with roots in racing, while American eyewear company Oakley debuts its collaboration with Los Angeles-based brand Brain Dead, alongside a sneak preview of its Spring/Summer 2025 collection.
SBTG x Kanky x Staple – a creative alliance between Singaporean sneaker artist Mark Ong, who is behind SBTG, Jakarta’s Kanky footwear and American streetwear designer Jeff Staple – will present its limited-edition sneakers for its first international release, following a sold-out launch in Jakarta.
Info: A one-day general pass costs $16 and is available online at culturecartel.com. One-day VIP tickets are also available for $50.
Celine launches Singapore exclusives in new boutique
Celine’s new flagship features Singapore and global exclusives, alongside specially commissioned artworks.
PHOTO: CELINE
French fashion house Celine has opened its newest flagship store at Ion Orchard, its third location after Ngee Ann City and Marina Bay Sands.
Spanning 2,583 sq ft, the store boasts Calacatta oyster marble on the exterior and warm oak, brass and antique gold mirrors on the inside.
Alongside its extensive selection of ready-to-wear, leather goods and accessories, the store has offerings exclusive to Singapore, including shearling bags and shoes, as well as the Mini Chain Besace Clea bag in crocodile skin (price available on request).
Marking a first for Singapore, the store also introduces the Celine Beaute counter, presenting the brand’s foray into beauty with its debut lipstick collection, launched in October 2024. Shoppers can look forward to new shades in 2025.
The Celine Homme area for its menswear collection features darker, moodier tones and a private VIP lounge with vintage and commissioned furniture.
The store also boasts specially commissioned art pieces, including a wall-mounted sculpture by Dutch artist Machteld Rullens.
Info: Located at 01-04 Ion Orchard, 2 Orchard Turn
Max Mara’s Creativa pop-up store
A refreshing departure from its usual stores, Max Mara’s new pop-up offers customers a glimpse into its creative process.
PHOTO: MAX MARA
Italian fashion label Max Mara has launched Creativa, a pop-up store celebrating creativity, craftsmanship and the brand’s 74-year heritage at Marina Bay Sands.
Spanning 2,045 sq ft, the store allows visitors to browse Max Mara’s Icon coats, as well as resort and mainline collections, in a space that is inspired by the Manifatture di San Maurizio, Max Mara’s manufacturing hub near Reggio Emilia.
In this idealised version of the San Maurizio factory, where over 100,000 coats, jackets and suits are crafted each year, shoppers get a look into the brand’s creative soul.
Shipping crates transform into multifunctional display units, pedestals and changing rooms, while industrial brass racks and a ceiling-mounted conveyor track present garments with a playful, warehouse-inspired twist. A massive LED screen offers a fly-on-the-wall view of the bustling activity at San Maurizio.
Info: Open until the end of January 2026, Max Mara Creativa is located at B1-128 The Shoppes at Marina Bay Sands, 10 Bayfront Avenue
