Style News: SocietyA launches custom clothing range, more Fenty x Puma shoes
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Rihanna will be reprising her role as creative director in the Fenty x Puma collaboration.
PHOTO: PUMA
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SocietyA unveils made-to-order line
SocietyA’s new made-to-order line features elevated daywear and workwear.
PHOTO: SOCIETYA
Singapore-based multi-label retailer SocietyA has launched its inaugural made-to-order line, SocietyAtelier, which features detailed craftsmanship and is fully customisable.
Guided by the creative vision of SocietyA’s creative director Jonathan Liang and SocietyAtelier’s head designer Daniel Lau, the debut collection for women is based on the concept of elevated daywear and workwear which transition effortlessly between casual and formal settings.
The collection showcases eight versatile ensembles, designed to transcend seasons and seamlessly integrate into one’s everyday wardrobe. The pieces, which include pants, dresses and blouses, boast precision tailoring and impeccable finishing.
Clients can draw inspiration from the collection to customise each piece or design their items from scratch by making an appointment with Liang or Lau. Every aspect of an ensemble can be tailored to individual preferences, from measurements to details such as buttons, feathers and drawstring cords.
The SocietyAtelier line is available for purchase through custom order or by appointment via SocietyA’s Concierge on 9655-5161. Prices start at $1,200 for a two-piece sheer collar shirt and flared pants made from glass thread taffeta.
Fenty x Puma returns
Rihanna reimagines a Puma classic for the Fenty x Puma Avanti collection.
PHOTO: PUMA
Pop icon and make-up mogul Rihanna is returning as creative director in a multi-year partnership with German sportswear giant Puma.
Fans can look forward to several product launches as a result of this collaboration. The first of these to drop is the Fenty x Puma Avanti unisex shoes for both adults and kids.
Rihanna, 35, has put her own spin on the iconic Avanti football shoe design from 2001. This Puma classic now features supple vintage leather and eye-catching Fenty and Puma Cat logos.
“I wanted to bring something iconic from the archives to the street and the late great Pele made the Avanti shoe so iconic,” said Rihanna.
This is not the first time Rihanna has worked with Puma. Their collaboration has spawned a number of ready-to-wear and footwear collections, including the popular Puma Rihanna Creeper shoes.
The new collection is priced at $149 and $159 for kids, and $249 and $269 for adults. It will be available at Puma 313@somerset, Limited Edt Marina Bay Sands and puma.com
Swarovski to launch fine jewellery line globally
Swarovski has partnered the International Gemological Institute (IGI) to certify all its laboratory-grown diamonds.
PHOTO: SWAROVSKI
Swarovski will be launching its laboratory-grown diamond jewellery collection globally, following a successful debut in the United States and Canada in November 2022.
A Swarovski Created Diamond is virtually indistinguishable from a naturally mined diamond, differing only in its source of origin, according to the Austrian jewellery brand.
It has joined forces with the International Gemological Institute, which will certify all laboratory-grown diamonds in its Galaxy collection that will be launched in New York later in September.
This independent organisation, which boasts nearly five decades of expertise in diamond evaluation and grading, will assess and certify the quality of each lab-grown diamond in the collection.
The certification process will evaluate the diamonds based on four key aspects – cut, colour, clarity and carat weight – and enhance consumer trust and confidence, according to the brand’s chief executive Alexis Nasard.
Supergoop! drops lipsticks with SPF
The new Supergoop! SPF lipsticks are available in five shades.
PHOTO: SUPERGOOP!
When it comes to adequate sun protection, no spot is more overlooked than the lips. SPF specialist Supergoop! has come to the rescue by launching its first lipstick range.
Priced at $38, the Lipshade 100% Mineral SPF 30 is highly pigmented and has built-in SPF or sun protection factor. Available in five shades to suit a wide range of skin tones, the lipsticks are infused with natural peppermint oil, peptides, shea butter and rosehip oil to hydrate and nourish lips for a fuller and smoother appearance.
Wear on its own for an intensive pop of colour or apply a thin layer of the product and blend it out with your fingertip or a lip brush for a sheer and natural look.
Supergoop! is available at Sephora stores, www.sephora.sg lazada.sg
