Style News: Maison Margiela Fragrances’ cafe pop-up, Adidas’ ‘mood-boosting’ scents

Maison Margiela Fragrances brings cafe pop-up to town

An immersive shophouse pop-up from Maison Margiela Fragrances has arrived.

From May 1 to 18, House of Memories invites visitors on a sensorial journey through the brand’s most famous Replica scents, brought to life in curated zones that make for great photo opportunities.

Catch some Zs in the Lazy Sunday Morning area, warm your hands in the By The Fireplace zone or fantasise about your next coastal holiday in the Beach Walk room.

Inside Fantasy Box, explore the stories behind the three scents in the Fantasies collection, darker scents concocted to be surreal and evocative of different dreams.

But the highlight is the fully operational Afternoon Delight Cafe, inspired by the brand’s newest scent, Afternoon Delight. Here, you can buy madeleines ($5), coffee (from $5) and speciality drinks (from $6) inspired by Replica fragrances, which pair perfectly with the gourmand fragrance’s sugary notes of warm pastries and vanilla.

Guests can also register for scent-driven masterclasses led by local artists Baremetal (May 5 and 6) and Hier Goods (May 15 and 16). Priced at $55, the masterclasses come with a $50 voucher that can be used to offset any purchase at the pop-up.

Info: Until May 18, 11am to 8pm (weekdays) and 11am to 10pm (weekends and public holidays) at 265 Beach Road. Go to

str.sg/a7UT

Adidas launches ‘mood-boosting’ colognes

The German sports brand’s long-awaited debut fragrance collection is now available for purchase here.

Launched by beauty conglomerate Coty, which owns the licence to Adidas’ beauty line, the Vibes collection features six eau de parfums ($29.90 for 100ml each) crafted to elevate mood and emotional well-being.

Forget the overtly cologne-like scents of yore. Inspired by the sport and cultural heritage of Adidas, these gender-neutral fragrances have an elevated touch, created by master perfumers including Emilie Coppermann and Frank Voelkl.

Find the right scents, in complementary pairs, for every mood.

Full Recharge (notes of cedar leaf and clary sage) and Happy Feels (grapefruit extract and jasmine) are for building self-esteem and confidence, while Chill Zone (lavender and vanilla) and Get Comfy (vanilla and mandarin) are for relaxing.

Or spritz on Energy Drive (cardamom and spicy pink pepper) and Spark Up (sweet orange and black pepper) for a burst of energy.

Focusing on individual expression, Coty also tapped diverse youth personalities – including American singer-songwriter Ava Max, American gymnast Nia Dennis and French Olympic athlete Sasha Zhoya – as ambassadors for the launch campaign.

Info: Available at selected Guardian stores and

guardian.com.sg

New Balance’s Grey Days returns

Sneakerheads rejoice: New Balance’s annual Grey Days collection is back on May 1.

The month-long affair celebrates the brand’s most iconic shade and has become an anticipated calendar event for collectors.

It began in the 1980s, when the American brand launched a grey urban running shoe that defied the neon-drenched norm of the time.

The 2025 collection reimagines the shade across 21 footwear and 11 apparel styles. Released in four drops each week of May, The Grey Shop kicks off with grey styles from the lifestyle, performance and kids’ ranges, including the familiar 740 and 9060 sneaker models.

On May 14, catch the return of the viral, divisive 1906 Loafer ($199) – a hybrid sneaker-penny loafer that broke the internet when it debuted in 2024. Highlights from the third week include new models, the Abzorb 2010 and 471, which are inspired by the brand’s running heritage.

Saving the best for last, New Balance will re-issue the Made In USA 1300JP ($439) on May 29. The style is released just once every five years, and stands out for its rarity and craftsmanship.

Info: The Grey Days collection is priced from $65 to $439, and is available from May 1 at selected New Balance stores, including at VivoCity, and

newbalance.com.sg

Take a Chance on Chanel

Chanel’s Chance fragrance family has a new member. In magical purple, the Chance Eau Splendide (from $208 for 50ml) embodies audacity, and the notion that chance favours those who know how to seize it.

The fruity floral blends sparkling raspberry accord and notes of crisp fruit, rose and violet, with an elegant floral heart of rose geranium. Its luminous first spray settles into cedar, white musk and woody notes, accompanied by powdery iris.

The first Chance was created in 2003 by Jacques Polge, Chanel’s in-house perfumer-creator from 1978 to 2014. Since then, three interpretations have followed in three colours: green Chance Eau Fraiche, pink Chance Eau Tendre and orange Chance Eau Vive.

Info: Available at Chanel Fragrance and Beauty boutiques and counters, and

chanel.com/sg

Havaianas, Superga warehouse sale

Stock up on classic accessories this weekend.

From May 1 to 4, Italian sneaker brand Superga, Brazilian flip-flops brand Havaianas, American footwear brand Sebago and Italian eyewear brand Retrosuperfuture are coming together for The Ultimate Warehouse Sale.

All four brands are licensed and run in Singapore by home-grown lifestyle brand distributor and retailer Teamlink.

There will be more than 400 styles of footwear and accessories available, with prices starting from $15. Superga steals to look forward to include slingbacks from the Drea Chong collaboration ($40), while fashionistas can snap up stylish sunnies from Retrosuperfuture, which usually average $300, for $130.

Info: From May 1 to 4, 11am to 8pm daily, at Visual Arts Centre, 10 Penang Road