Style goes high-tech: Fashion and beauty brands embrace AR and other innovations

Lily & Lou founder Ng Yan Ling's work processes are digitalised, including sampling, designing and using virtual models.
Lily & Lou founder Ng Yan Ling's work processes are digitalised, including sampling, designing and using virtual models.ST PHOTO: YONG LI XUAN

SINGAPORE - In the global race to rapidly digitalise retail, the fashion and beauty industry has turned to new innovations in technology.

Brands have been going all out to make shopping a more seamless, sustainable experience for consumers. And in a touch-less pandemic era, virtual and augmented reality (AR) is now the new frontier for many.

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