Style goes high-tech: 2 S'pore businesses innovate fashion retail

Pixibo co-founder Rohit Kumar says his concept addresses the problem of "low conversion rates and high returns rates".
Pixibo co-founder Rohit Kumar says his concept addresses the problem of "low conversion rates and high returns rates".ST PHOTO: NG SOR LUAN

SINGAPORE - A handful of fashion entrepreneurs are helping to spark a digital revolution in the style industry. Fashion tech start-up Pixibo and online womenswear label Lily & Lou are two such brands using technology behind the scenes to innovate fashion retail.

Forget virtual "try before you buy". How would you like to shop online for free and pay only after you have tried on your loot and decided what you want to keep?

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