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Stripes, polka dots and Kate Spade Green: How the brand is doubling down on its identity for a new generation

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Kate Spade New York's revamped boutique in The Shoppes @ Marina Bay Sands

Kate Spade New York's revamped boutique at The Shoppes at Marina Bay Sands.

PHOTO: KATE SPADE NEW YORK

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SINGAPORE – Ms Liz Fraser remembers how she used to try to poach people from Kate Spade New York to work at her former employer, Marc by Marc Jacobs.

She failed every time.

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