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Labubu mania, black markets and commodifying surprise: Unboxing the big business in blind boxes
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SINGAPORE – These days, the hottest status symbol in Singapore is not a luxury bag. It is a little plushie keychain called Labubu – to hang on your bag.
A character in the illustrated The Monsters series sold by Chinese toy company Pop Mart, it went viral globally when South Korean girl group Blackpink’s Lisa first posted photos of herself accessorising her luxury bags with it in April.
