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Support local from a young age: 3 proudly Singaporean kidswear brands

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SINGAPORE – The initiated will know that Europe has traditionally been the fashion centre of childrenswear, with countries such as Sweden, Norway and Denmark top of mind for mums on the lookout for stylish and affordable kids’ apparel.

Yet, the home-grown scene has come a long way too, with more design-oriented players injecting colour into the industry via conceptual new stores and original offerings.

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