SINGAPORE - With 1,900 followers on Instagram (@here.is.rae) and over 170,000 followers on Weibo, the mysterious Rae - whose creators are unknown - is a fast-growing virtual influencer.
Last year, she modelled for multi-label brand Monsoon Patrol's campaign for its 2020 collection, and collaborated with sneaker artist and founder of cult label SBTG, Mark Ong, for a capsule collection that sold out in three days.
Already a subscriber? Log in
Read the full story and more at $9.90/month
Get exclusive reports and insights with more than 500 subscriber-only articles every month
ST One Digital
$9.90/month
No contract
ST app access on 1 mobile device
Unlock these benefits
All subscriber-only content on ST app and straitstimes.com
Easy access any time via ST app on 1 mobile device
E-paper with 2-week archive so you won't miss out on content that matters to you
