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S'pore fashion survivors: Benjamin Barker's suiting empire goes casual
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Casual wear currently makes up half the business at menswear brand Benjamin Barker, says founder Nelson Yap.
ST PHOTO: KUA CHEE SIONG
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SINGAPORE - Never in a million years - 12, to be exact - did Mr Nelson Yap, founder of men's fashion label Benjamin Barker, imagine he would one day sell so many T-shirts.
But during the thick of the pandemic, T-shirts and polo tees were the company's main revenue. Ironic for a company which was once synonymous with tailored suits. Casual wear now makes up half of the business, adds Mr Yap, 39.
