S'pore fashion survivors: Benjamin Barker's suiting empire goes casual

Casual wear currently makes up half the business at menswear brand Benjamin Barker, says founder Nelson Yap.
Casual wear currently makes up half the business at menswear brand Benjamin Barker, says founder Nelson Yap.ST PHOTO: KUA CHEE SIONG

SINGAPORE - Never in a million years - 12, to be exact - did Mr Nelson Yap, founder of men's fashion label Benjamin Barker, imagine he would one day sell so many T-shirts.

But during the thick of the pandemic, T-shirts and polo tees were the company's main revenue. Ironic for a company which was once synonymous with tailored suits.  Casual wear now makes up half of the business, adds Mr Yap, 39.

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