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Sole synergy: Footwear and fashion brands collide in sneaker collab craze

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The PUMA x STAPLE "Gidra" collection is one of the many collaborations to happen this year.

The Puma x Staple Gidra collection is one of many collaborations to happen in 2023.

PHOTO: PUMA

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SINGAPORE – It was barely past office hours on a March evening, but a small crowd of sneakerheads and style journalists were already gathered in front of sneaker boutique Limited Edt Chamber in Wisma Atria.

They were eagerly awaiting the launch of Puma x Staple, the latest footwear collaboration between the global sports brand and American designer Jeff Staple, known as the “godfather” of streetwear.

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